IncrediMail Amends Agreement with Google

As reported in IVC: Incredimail Ltd. (, an Internet company, today announced that it has amended its agreement with Google. This amendment extends the current relationship and terms of business until the end of 2010, at which time the agreement will end. The amendment also reiterates IncrediMail’s commitment to Google’s customer policy and Google’s right to request IncrediMail to implement future changes to that policy.

At the same time, IncrediMail has begun implementing collaborations with other major players in the search industry, via tests on different search related properties, offered to its diversified user base.

Commenting on the agreement, Mr. Ofer Adler, IncrediMail’s CEO, said, “Over the last few months we have had numerous discussions with Google regarding possible market-wide changes being discussed internally, and the time frame for implementation. Although these discussions continue, Google continues to state that no decision has been made regarding the precise changes, or their timing. As the first anniversary of our current agreement approached, we needed to formalize the relationship beyond that anniversary, and this is the intent of the current amendment.

“At the same time, we have been focusing on diversifying our revenue base, having discussions with most of the major players in the search market, and testing their services with different search properties that we offer our diversified user base, using our IncrediMail Xe, HiYo, PhotoJoy, Magentic and IncrediGame products.”

“We expect that by the fourth quarter we will have a more diversified source of search generated revenues, as well as a substantially higher level of revenues generated from other Internet based advertising,” concluded Mr. Ofer Adler.

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