ValueClick Inc. acquired digital marketer Dotomi Inc., a leader in personalized media, for $295 million.
Dotomi, which was founded in 2003, raised $17 million in funding since its inception from Globespan Capital, US Venture Partners, Investor Capital and Velocity. The company has developed a kind of private advertising channel that enables advertisers to send marketing messages directly to potential customers via Internet banners.
Dotomi founder Yair Goldfinger also co-founded ICQ, the technology known today as instant messaging. ValueClick is one of the world’s largest integrated online marketing companies.
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