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The Next Frontier of Cybersecurity: How Israeli Startups Are Securing the Invisible

Overview

In the early days of cybersecurity, the mission was clear: build walls, set traps, and guard the perimeter. But the perimeter is gone.

Today, the threats are subtler and harder to trace. Enterprises rely on sprawling SaaS ecosystems, cloud-native apps, low-code automations, and AI agents making decisions in milliseconds. It’s not just about stopping external hackers anymore, it’s about managing what your own systems are doing when no one’s watching.

As these invisible risks multiply, a new class of cybersecurity startups is emerging, many of them born in Israel. Known for its elite cyber units and battle-tested engineering talent, Israel’s cybersecurity sector is no longer just producing the next big unicorn, it’s launching highly specialized companies tackling tomorrow’s security gaps today.

These startups aren’t fighting yesterday’s wars. They’re building tools to secure the unsupervised, the automated, and the overlooked.

Why This New Breed of Cybersecurity Matters

The cybersecurity challenges of 2025 aren’t defined by brute-force attacks or basic phishing schemes. They’re defined by complexity: too many tools, too much automation, and too little visibility. These Israeli startups are thriving in that complexity, offering specialized solutions that don’t just react, they anticipate.

And that’s what makes this wave so exciting. They aren’t replacing legacy cybersecurity systems; they’re filling the blind spots. Whether it’s a forgotten credential in a dev environment, an AI tool behaving unpredictably, or a rogue no-code workflow pulling sensitive data, these companies are building the missing layers of trust.

Israel’s cyber legacy has always been about staying one step ahead. Now, its up-and-coming innovators are proving that the best way to protect the future isn’t just with bigger walls, but with smarter eyes.

Israeli Startups

1. Astrix SecurityNon-Human Identity Management

As companies automate more tasks with bots, integrations, and scripts, they generate thousands of “non-human identities.” These credentials can be overlooked, mismanaged, or abused. Astrix builds a layer of control for these silent actors—mapping, monitoring, and securing them in real time. It’s one of the first platforms designed to govern the access you didn’t realize you granted.

2. Oasis SecurityThe Forgotten Credentials Clean-Up Crew

Think of Oasis as digital janitors for your identity infrastructure. They hunt down long-forgotten tokens, service accounts, and expired keys buried deep in your systems. Their AI platform continuously scans for these weak points, giving security teams a live picture of their actual exposure—not just the idealized one from their dashboards.

3. ZenitySecurity for No-Code and AI Automations

With the rise of tools like Zapier, Power Automate, and AI copilots, employees are building workflows and automations without ever talking to IT. Zenity gives CISOs the tools to monitor, govern, and protect this new wave of shadow automation—turning no-code from a threat vector into a secure productivity channel.

4. Upwind SecurityRuntime Protection for Cloud Apps

Static scans and policy checks are too slow for today’s fast-moving cloud environments. Upwind operates at runtime, protecting cloud workloads as they execute. That means instant visibility into abnormal behavior, lateral movement, and configuration drift—before an attacker gains a foothold.

5. Hudson RockDark Web & Info-stealer Intelligence

Hudson Rock specializes in tracking the criminal economy behind cyberattacks. It monitors info-stealer malware, leaked credentials, and compromised identities across the web’s underbelly. Their intelligence gives enterprises a heads-up before stolen data is weaponized—especially valuable in sectors like banking, insurance, and critical infrastructure.

6. RecoAI Agents for SaaS Risk Management

Most organizations have dozens (sometimes hundreds) of SaaS apps connected to their core systems—many unmanaged. Reco uses generative AI agents to detect unusual usage, misconfigured apps, and high-risk data flows. Their tool acts like a SaaS-native SOC, protecting company data where traditional firewalls and DLP systems can’t reach.

Sources:

https://finder.startupnationcentral.org/

https://www.ivc-online.com/

For more information, please contact Jeremy Ungar: Jeremy.Ungar@israeltrade.gov.il

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