All large Internet companies have been trying in recent months to fight back against Google Inc. (Nasdaq: GOOG) in its core business areas, such as search engines. For this purpose, they have made alliances, such as Facebook and Bing, the search engine of Microsoft Corporation (Nasdaq: MSFT), and between Microsoft and Yahoo Inc. (Nasdaq: YHOO).
Google monitors these collaborations, which do not appear to threaten its standing. With a share of over 90% in the global Internet search market, Google can take it easy while remembering that no one is immune.
“We are following the link-up between Microsoft and Facebook,” said Google VP engineering for web search Dr. Udi Manber, an Israeli, by video conference from California. The link-up will enable “likes” listed by Facebook members to appear on Bing. This allows Microsoft to present personal results and gain an edge over Google.