An Outbrain IPO in the works

If there’s one Israeli company whose work you would be familiar with, it is that of Outbrain. A content recommendation company, they are the ones that provide the ‘recommended for you’ articles at the bottom of news sites, including some sponsored ads.


Outbrain has recently filed confidentially with the U.S. Securities and Exchange commission for an initial offering, planning to go public early next year if its prospectus gets approved.

With over 400 employees, Outbrain was founded in Israel in 2006 by Yaron Galai. Its main competitor, Taboola, was also founded in Israel.

So far Outbrain has raised $100 million in venture capital, and is expected to seek a valuation of around $1 billion if it decides to go public. If it succeeds, it would be one of the largest IPOS ever for an Israeli company, with the biggest so far being that of road safety company Mobileye at $890 million.


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