From the rise of new digital platforms to the growing popularity of over-the-top (OTT) viewing, the global broadcasting and video technology sector has seen no shortage of disruption in recent years.
Befitting its status as a pioneer of innovation, Israel has been at the cutting edge of some of the sector’s most exciting developments, with a diverse range of companies leveraging sophisticated technologies, creative concepts, and data-driven insights to drive the creation of compelling, visually enticing content.
How is Israeli innovation making an impression on the airwaves and across digital platforms? Here’s a look at a few of the broadcasting and video technology sector’s standout companies:
- Founded in 2011, Wibbitz is an automated video creation company that develops short-form videos through a platform featuring personalized video templates, a wide range of visual and audio content, and user-friendly editing tools. Among the leading global brands using the company’s platform are Bloomberg, Reuters, Condé Nast, and TripAdvisor. Wibbitz’s global workforce is distributed across three offices in New York, Tel Aviv, and Paris.
- Minute.ly harnesses AI-powered deep learning technology to help brands boost engagement with their video content. The company’s solution identifies peak moments in video clips, generating appealing teasers and helping clients aggregate their top-performing video content to drive increased revenue. Customers include Major League Baseball, Fox Sports, and AccuWeather.
- SmarterTV is pioneering truly interactive television for OTT viewers worldwide. Headquartered near Tel Aviv, the company’s technology enables live clickable video, significantly enhancing the experience of viewing live events while reducing the video-over-IP bandwidth needed to transmit live videos.
Such companies benefit from a local innovation ecosystem that’s made Israel a leading player across sectors, including broadcasting and video. With AI-driven technologies transforming the content creation and viewing experience, top global brands are looking to capitalize on Israel’s high-tech prowess, with companies like Samsung and LG investing in Israeli broadcasting and video startups.
What new broadcasting innovations will the Start-Up Nation spawn – and how will they impact the experience for viewers across the globe? Stay tuned.
For more information, please get in touch with teh Israeli Trade Commission: Sydney@israeltrade.gov.il.