Soccer stands as the world’s most popular sport, uniting billions of fans across continents and shaping cultures far beyond the pitch. With record-breaking growth in youth participation, media rights, and stadium attendance, it has become one of the most powerful industries in global sports. Technology has been a major catalyst—driving advances in player tracking, data analytics, fan engagement platforms, and immersive matchday experiences. As the game embeds itself ever deeper into societies worldwide, innovation is ensuring soccer continues to evolve both on and off the pitch.
At the same time, Israel has emerged as a global hub for sports technology, blending its startup-driven culture with a passion for performance and precision. Israeli companies are creating cutting-edge tools—from AI-powered video analysis to wearable tech—that are being adopted by top clubs and leagues worldwide. This success is rooted in a spirit of collaboration among entrepreneurs, research institutions, and sports organizations. As the global soccer industry embraces innovation, Israel’s sports-tech sector is playing a pivotal role in shaping its future. The following startups are ones to watch:
MyPlay is a company offering an AI-powered sports livestreaming and data analytics solution for clubs, federations, and facilities. Its auto-tracking camera system captures games and training sessions, follows the action in real time, and collects athlete performance data. The platform includes live streaming, video editing, and performance insights—delivering a broadcast-quality viewing and analysis experience.
Playermaker is a wearable sports tech solution for soccer that uses motion sensors attached to players’ footwear to capture physical, technical, tactical, and biomechanical data. It tracks every ball touch, builds gait profiles, and auto-tags video for fast analysis—without affecting performance. Powered by machine learning trained on a dedicated soccer database, Playermaker delivers accurate, real-time insights and can be used as a stand-alone system or alongside existing GPS solutions.
Track160 is a sports analytics solution that uses a wearable-free, deep-learning and computer vision system to track players and the ball in real time. It delivers detailed performance and tactical analysis for coaches, scouts, players, and media. Track160 also offers a 3D visualization feature that converts player movements into photorealistic models, allowing users to change viewing angles live during a match.
Please reach out to Sydney@israeltrade.gov.il to connect with the above or learn more about the Israeli SportsTech industry.
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