Gett will be integrated into Google Maps, enabling taxi hailing directly from the popular navigation app.
As reported in Globes:
Google Maps is not installed by default on iPhone devices and has to be downloaded from Apple’s App Store. It is installed by default on Android devices.
A user who has the Gett app installed on his smartphone will be able to hail a taxi to his destination with a push of a button. Users who have not installed the application will be directed to download it from the App Store (in iPhone devices) or Google Play (in Android devices).
Gett’s service was launched on Google Maps in the UK several months ago and is now being inaugurated simultaneously in Israel and Russia.
Both companies have declined to reveal financial terms of this cooperation or its business model, but we can assume that Gett will pay Google for each user who signs into the application from Google Maps, as well as a fee per trip. Gett told “Globes”, “This is part of a global cooperation. The commercial terms between the companies are not being disclosed.”
Unlike Uber, Gett hails only taxis and there is no surge pricing scheme during peak hours. Given the controversy over Uber’s legality in Australia, Gett could serve as a serious rival after the Google Maps integration.
