Israel’s FieldIn Helps Farmers Track Crops, Cut Costs

Israeli agtech company FieldIn has developed an innovative and efficient way to grow high-value crops using less pesticide. 

As reported in NoCamels (from The Times of Israel):

“We provide an end-to-end solution to special crop growers that follows our clients in all the process, allowing our customers to use pesticides in a smarter and more efficient way, reducing waste and spray mistakes. They also save money with us,” said Eyal Amit, VP business development at FieldIn.

The company manages substantial acreage for large enterprise growers who grow citrus, wine grapes, apples, almonds, avocados, and pomegranates, among others. The lead investor is Terra Venture Partners, an Israeli venture capital fund.

FieldIn won the second prize in a startup competition at the International AgriVest Conference held at the Weizmann Institute of Science last week, for technology that increases the efficiency of growing crops.

“Thanks to our apps and sensors, we can follow the whole process, we can check the weather, which kind of pesticides are used, how they are used, where they are used, their quantity, their pace and if tractors cover every single hectare of the crop,” said Amit.

The company’s “field scout” uses a monitoring app to check the health of the crops and sends feedback to “executives,” the people in charge, using insights based on the big data the FieldIn technology provides.

Agriculture is an important part of the Australian economy and FieldIn’s technology can help Australian farmers continue to grow safe and high-quality produce more efficiently.