The Israeli company has developed an app that streams live audio from muted TVs to the users’ smartphone.
Israeli TV to smartphone audio company Tunity has announced a $12 million Series A financing round from existing investors including former Morgan Stanley CEO John Mack and WeWork founder and CEO Adam Neumann, as well as new investors, including MGM Resorts International. Headquartered in New York and with its development center in Tel Aviv, Tunity has developed deep learning and computer vision based technology to produce an app that allows users to stream and hear live audio from muted televisions directly on their smartphones.
Tunity will use the funding to complete the development of its data product, which is already attracting significant interest from television networks and advertisers, as well as to enhance its patented cloud-based Deep Learning and Computer Vision technology. Since its launch, the Tunity app has been downloaded more than 1.5 million times, further proving the company’s value proposition to consumers through organic adoption and continued usage.
After a user scans a nearby television screen, the Tunity app identifies the live video stream and its exact timing, syncing the audio with the user’s mobile device. Tunity currently works with more than 100 channels in the United States, including FOX, CBS and ESPN.
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