Israeli automated AI sales coaching solution Second Nature announced on Wednesday the company’s launch along with a $12.5 million Series A funding round.
Companies that invested in the round include signals Venture Capital, StageOne Ventures, Cardumen Capital, and Zoom Video Communications, Inc. via the firm’s Zoom Apps Fund.
With the closing of this round, Second Nature has raised $15.5 million to date.
Founded in 2018, Second Nature offers a software platform for immersive sales simulations in natural language with an AI-powered conversation partner called “Jenny.” Sellers can raise their efficacy while managers can spend more time focusing on generating revenue and less time watching recordings. The solution has already been commercially deployed by industry leaders such as Zoom.
Second Nature solves a key challenge facing large-scale organizations today: how to efficiently ramp-up sellers’ knowledge to drive revenue, confidence and skills. The company’s solution enables sales professionals to get up to speed on new products and services faster, practice selling with an interactive coach, expand sales reach more quickly, and streamline deal closing. Sophisticated algorithms enable Jenny to ask and answer questions, even those that are not pre-scripted.
Powered by advanced AI and NLP, Second Nature provides virtual practice partners of a variety of ages, ethnicities and genders, that use conversational AI to hold voice discussions with salespeople, score them, and help them improve on their own.
“After more than a year of our global sales team training and certifying on Second Nature, we truly understand the enormous potential in AI-driven sales training,” said Colin Born, head of Zoom Apps Fund. “We decided to become a strategic investor in Second Nature because we’re already enjoying the fruits of this cutting-edge solution – and expect to continue reaping benefits in the years to come.”
“This demonstration of confidence from our new and current investors will help us transform enterprise sales productivity at scale,” said Ariel Hitron, co-Founder and CEO at Second Nature. “In the growing sales tech landscape, Second Nature has established itself as a leader in AI-powered simulation and role-play for customer-facing roles. By helping companies transition their sales coaching from being ad hoc to data-driven and structured, we’re empowering executives to drive real change in their organizations.”