Luring low- and high-tech to the Negev desert

As reported in Israel 21C: In a tribute to founding Prime Minister David Ben-Gurion, two former IDF colonels have set up a technology incubator designed to green southern Israel.

Israel’s Negev desert is a development challenge, but a new incubator called the Green Group hopes to bring jobs and services to the area. A long, and winding road in the Negev.

The largely unpopulated Negev desert in Israel’s south comprises 66 percent – some 6,700 square miles – of the country’s total area. With the resort town of Eilat at its southern point and the bustling city of Beersheba at its north, the remainder of the arid Negev is a development challenge. Nevertheless, Israel’s founding Prime Minister David Ben-Gurion made the Negev his home and dreamed of making this desert bloom.

It is in tribute to Ben-Gurion and his dream that two former Israeli army colonels founded Green Group in the Negev town of Yeruham last year. Envisioned as a technology incubator for a range of start-ups designed to provide employment and services to the area and grow its population, Green Group has drawn interest and about $5 million in investment pledges from private investors.

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