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SeatGeek Buys Israeli Ticketing Co TopTix For $56m

TopTix, which processes 80 million tickets annually in 16 countries, including Australia, will continue operating in Israel.

As reported in Globes:

The Israeli ticketing software company TopTix has been acquired by New York-based ticketing-platform company SeatGeek for $56 million.

Established in 2000 by Yehuda Yuval and Eli Dagan, TopTix developed the SRO ticketing system, which currently serves 500 clients in 16 countries, processing 80 million tickets annually. Current TopTix clients, which will now be clients of SeatGeek, range from museums and theaters to festivals and sports teams, including well-known organizations such as the Royal Dutch Football Association, Ravinia Festival, and many English soccer clubs.

TopTix’s clients in Australia include NRMA, the Sydney Harbour Foreshore Authority, and The Australian Shakespeare Company.

TopTix will power the expansion of SeatGeek Open, SeatGeek’s primary ticketing platform that launched in August of 2016. SeatGeek Open enables artists and teams to sell tickets directly within other apps and websites, in places where fans are spending time and consuming content. This is a radically different approach from that of industry rivals, which limit the distribution of tickets. Tickets, for example, could be made available through popular ecommerce websites, travel tools, and messaging sites. Artists and teams, through this massively increased distribution, are able to reach more fans and sell more tickets.

TopTix will operate as a subsidiary of SeatGeek, continuing to service clients across the globe.