Understanding who your customers are, what they want, and how you can best serve them has always been essential to companies of all stripes. With billions worldwide now reliant on an Internet connection to work, socialize, and shop in the era of coronavirus, customer journeys are increasingly taking place online – accelerating a years-long trend in which eCommerce has come to account for a growing share of total global retail sales.
As businesses see spikes in online traffic, they’re becoming more and more reliant on online customer analytics to glean vital insights and deliver optimal digital journeys. That requires solutions that harness Big Data, artificial intelligence, and sophisticated software – all of which happen to be areas where Israeli innovation stands out.
Naturally, the Startup Nation’s tech ecosystem has given rise to some of the leading companies in the customer analytics market:
- Founded in Israel in 2011, AppsFlyer is now a global mobile attribution powerhouse, with more than 900 employees across 18 offices around the world. The company – which attained unicorn status with the close of a $210 million Series D funding round earlier this year – sells software that enables brands to track user journeys across platforms, channels, and devices. Among the company’s 12,000 customers are top global brands Walmart, Nike, HBO, Tencent, and NBC Universal. The company has also forged more than 6,000 technology partnerships, including Facebook, Google, Apple, Salesforce, and Adobe.
- Glassbox is yet another company founded in Israel which now boasts a global footprint. Founded as Clarisite in 2010, Glassbox enables companies to playback and analyze every online customer journey, equipping brands with the insights they need to optimize customers’ digital experience. In April 2020, Glassbox closed a $40 million Series C funding round, bringing its total funding to $70 million. The company has offices in Israel, London, and New York.
- Ensuring a friction-free customer journey is the founding mission of Namogoo, which works with leading brands like JCPenney, Asics, Office Depot, and the Dollar Shave Club to provide full control over the online experience and boost conversion rates. The company’s technology blocks malware-driven ad injections meant to divert customers to competitor sites, a phenomenon that impacts an estimated 15-25 per cent of user web sessions.
As more aspects of daily life shift online, Israeli technology is helping deliver customers the seamless digital experiences they crave, while opening new revenue opportunities for businesses – a true win-win.